Rosconi Systems
Swiss leading provider of mobile partition walls. The company is growing, website should reflect the growing expertise.
Goal
To increase the number of project inquiries via the website.
Target audience
Professional B2B clients like property developers, general contractors, and real estate operators in Switzerland and beyond. Rosconi projects usually include sports halls, conference rooms, hotels, and public buildings.
Work scope
To achieve the goal, the following actions were taken.
Showed company expertise using factoids
Found information that reflects the company’s expertise. In our case, there was a lot to brag about: 65 years of experience, over 2000 successfully finished projects. Previously invisible gem.
Introduced product categories
I showed products as categories, instead whole product list. This way block works as an invitation to explore, while keeping a couple of screens free for other important information.
Added video portfolio
A portfolio is the best format to show a skill. Especially, when you have videos demonstrating the work and such great locations as clients.
Highlighted certification
Clients put a lot of value on sustainability and law compliance. Rosconi has certificates proving that they have what clients need.
Implemented contact form
I consulted with the company leader, Jenny, to understand what information workers need before making an estimation. She provided me with ideas, and I found just the right UI elements for them.
Results
Now the website works as an independent consultant, helping clients cover most of their questions, before even talking to an employee. Clients are better informed when making a decision, while employees spend their efforts more efficiently.
60% conversion from interested visitors to customers.
Credits
Anastasia Isachenko — UX/UI Design, Copywriting (5 weeks)
Linus Oertli — SEO, Copywriting
