Atlas Ventures
A website for investors seeking extraordinary startup founders to support their ideas.
Goal
To find and support extraordinary founders who need investment.
Homepage
To add trustworthiness to the look, we used muted blue color and grotesk typography. Main contrasts happen between text blocks to show transparency of approach without distractions.
Cards
To show fields of expertise, we used dynamic animations that increase text size on hover. This replicates the contrasts on the first screen for a consistent look.
Portfolio
We displayed the portfolio as a table with filtering to help potential startups find examples that interest them.
Call to action
A big, prominent call to action ensures no one misses the contact button.
Results
New founders were able to connect with investors and benefit from their offer.
26% of startups received funding offers within the first year.
Credits
Anastasia Isachenko — UX/UI Design (2 weeks)
Andrey Pavlushin – Art Direction
