Zünder Visuals
Collection of branding visuals for the startup accelerator Zünder from Lucerne. Generated with the help of Midjourney and adjusted in other programs.
Goal
To improve recognition of Zünder as a company, using unique visuals.
Collection
Each image reflects a specific topic or target group. The important part was to come up with good metaphors, keeping them all in one style.
Community
To visualize the community, I created the vector outlines from a Swiss map. Midjourney was not helpful here because it is too creative to keep important details like canton sizes and shapes.
Ecosystem
The client envisioned the ecosystem as a blend of tech and growth, so I visualized it with a tree and a microchip. Chat bubbles above the tree suggest that community support helps it grow and bear fruit.
Lighthouse
Zünder is a mentorship program for innovative Swiss startups, so a lighthouse seemed the most fitting symbol.
Results
Symbolic illustrations reinforced ideas without heavy dialogue, boosting recall and discussion.
8 topics were visualized for web use.
Credits
Anastasia Isachenko — Visuals in Midjourney, Refinements in Photoshop/Figma (2 weeks)
Agenza Agency — Project Management
